"Whatever isn't on Strava is deemed not to have been made." This saying has become a well-known idiom among endurance athletes. Strava is the largest social platform for sports activities with over 100 million users and over 7 billion uploaded activities since it was founded in 2012. The current annual report summarizes the user statistics and shows trends in the sports behavior of the active people. Here are some of the most interesting statistics.
Number of marathon runners doubled
In 2022, the proportion of runners completing a marathon has nearly doubled compared to 2021, showing that runners are still keen to lace up their shoes and walk to the starting line together in the pandemic era after years of social distancing. In some countries, the increase was even more significant: in the Netherlands, the percentage of those who ran a marathon increased threefold!
Countries where marathon running increased the most
Infographic: Strava
Activities outside the home country at pre-corona level
International travel is almost back to pre-pandemic levels, with the proportion of athletes uploading activities outside their home country up 101% year-on-year - just 3% down from before the pandemic in 2019.
These are the top travel destinations of German Strava users
Infographic: Strava
Biggest growth in trail activities
More and more people are active on unpaved roads and paths: 52% of athletes uploaded trail activities in 2022. The value has thus tripled within three years. This trend is fueled by the new trends in cycling (gravel and e-mountain bikes), but the number of trail and ultra runs has also risen sharply.
The most frequent E-BIKE rides are recorded in these countries
Infographic: Strava
Great Britain leads in the "Century Rides"
The proportion of cycling activities over 100 miles (century rides, corresponds to approx. 160 km) has increased by an average of 22% this year. The Brits in particular recorded the largest increases in long trips. How many of these were completed on Zwift is unknown.
Growth in Century Rides by country
Infographic: Strava
The Strava Community at a glance
- more than 7 billion activities shared on Strava since 2012
- 40 million uploaded activities per week
- over 30 million Strava segments
- 3,000+ pro athletes on Strava
- over 400 employees worldwide, with offices in San Francisco, CA; Denver, Colo.; Bristol, UK; and Dublin, Ireland
- 9.9 billion kudos given by athletes in the past year
- over 10 million photos and videos are shared each week
- 2,000+ partner organizations improve their communities with Strava Metro
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